Event Management Dissertation

An Application of the Events Management Concept in the Marketing Success of Clubs and BarsThis proposal presents a research initiative that aims to explore the events management concept and how this applies to the marketing success of clubs and bars. This paper focuses on the bar and club â€Å"scene† in London. This paper also enumerates the factors leading to the identified issue thereby leading to a statement as supported by aims and objectives of the project; these are as follows:To develop a framework of evaluation on the applicability of events management concepts as integral elements to the marketing success of bars and clubs.To create a workable research framework as based on the assessment of actual movements and developments in the dynamics of bar and club business in the city, especially as to how the application of events management concepts make a difference to the business of the bars and clubs. This includes both primary and secondary research.To identify the fa ctors leading to entertainment establishment success in the context of the marketing mix, with an emphasis on the promotional dimension.To create a foundation to this research a preliminary review of related literature is conducted.The identified literature examined topics on events management, promotional marketing, and background research on nightlife in the context of bars and clubs. This proposal therefore approaches the research from a practical perpective due to the amount of theory and concept applicability that will be tested to a specific nightclub. This initiative will partner with a specific bar/s or club/s that are willing to have their business examined when applying a specific set of events management concepts.Because of this, the main concern of this study is the amount of cooperation these bar/s or club/s will give, in addition to the stated limitations of this project whcih will be discussed in the next sections of this paper. This proposal therefore outlines the me thodology that will be undertaken. The approach to the methodology mixes qualitative factors through interviews and the comparison of gathered data from the participating establishments, and quantitative approaches as based on surveying bar and club customers in which they determine which applied event management concept works for them best.The recommended research framework of the institution is also outlined through the resources and programme. Last but not the least, this proposal also presents a contingency plan should the research encounters critical obstacles that may jeopardize its process and development. Introduction This proposal presents an outline on the intended methodlogy that will be utilised for the proposed research initiative evaluating the application of events management in the bar and club scene. The targeted area of evaluation are the selected bars and clubs in the London area.This proposal contains a preliminary review of literature which further gives light t o the background of this research topic. The relevant issues to be addressed are identified thereby contributing greatly to the framework of this proposal. Problem Background and Definition In order to establish the important fundamentals of the problem of this research, it is important to look at the background of events management, especially as to the concepts that surround this practice and strategy. In definition, Silvers discussed project management as,â€Å"[†¦ ] the process by which an event is planned, prepared, and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives. An event manager’s job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an event’s design, activities, and production .†Based on these genres and the definition of events management, it can be gathered that although the concept is to manage a happening, function or an affair, there is still the strong aspect of marketing involved. This is because it can be observed that these events aim to gather people with special purposes, and with this, these events already identify a particular market segment. The identification and the formation of a market segment is critical in any marketing activity.These market segments thereby make marketing initiatives more focused and targeted on a specific group. As Michman explains, these segments create a lifestyle group which also gives way to their demogaphics, communication and values; these information are therefore important when it comes to formulating marketing strategies for the intended market (3). Concepts on event management thereby utilises a combination of many factors. Although events are strongly related to marketing, there are also of course th e other elements that need to be implemented.Silvers presented these through the identification of the different knowledge domains in which the author divided as follows: administration, operations, marketing and risk management. These domains include a list of many activities, the following of which are just a partial list of the tasks involved in managing events:Site surveying.Client services.Budgeting.Management of cashflow.Logistics.Scheduling.Security.Site and theme designed.Location/site management.Goldblatt also mentioned the following important aspects of event management:Administration – the administration aspect deals with the management and leadership that runs the event. This may include the involvement of an events company that takes over through the many stages of events planning and management. The administration deals with many factors including the design of the event, the financial planning, control and strategy, and the quality aspects of the event as seen in the deliverables and the performances of the staff and human resources employed specifically for that event.Coordination – coordination is another important aspect in event management, this is the aspect in which s The coordination activities include the formulation of the production schedule, the selection and the strategy for catering, choosing the best suppliers and vendors for services in audio, video lighting, sound and effects, and the providers of music and entertainment such as performers and artists.Marketing – a successfully marketed event can give way to a successful affair.The events management concept strongly utilises marketing as a weapon that makes the event possible and at the same time, to profit from the events. Many events market their affairs to corporate sponsors who provide the funding and the resources to make the event possible; in return, the event markets these sponsors through the promotional platform. The event profits from the event its elf in addition to those which can be also used to pay off some balances in the fees.Hence, there is the significant exchange of marketing aspects in event management because it makes use of the promotional platform as a means to bring forth entertainment, information, and the other objectives of the event.Legal, Ethical and Risk Management – events are still subject to many requirements and considerations especially in the legal, ethical and risk management aspects. Event managers need to secure the necessary permits and licenses needed for the affair. Contracts are also drawn especially if it involves lucrative partnerships with service providers.Ethical implications of the transactions and the potentoial effects of the event also need to be considered. Last but not the least, risk management is an important practice that organisations are also implementing. Risk management serves as an important element in order to prevent the possibilities of risks, and should any risk ta kes place, the management is ready with a contingency plan (Culp). One important note about events management is that it is also reflective of the project management practices; in fact, events are projects in itself because of its very nature.In the context of project management, projects are defined through the following characteristics (Webster & Knutson, 2-3):Projects are unique undertakings.Projects are composed of independent activities.Projects create a quality deliverable.Projects involve multiple resources .Projects are not synonymous with the products of the project.Projects are driven by the Triple Constraint: time, resources, technical performance (quality).Based on these characteristics of project management, it can be gathered that an event is also a project.What distinguishes an event from other projects is that it has a very strong marketing element because it involves many actors, from the provider of the product or service and the prospective clients. Events assembl es people therefore there is a collective sense of objective. Because of this attendance, events therefore have a strong promotional element (Soares). When it comes to bars and clubs, it is important that these establishments market themselves effectively in order to maintain their businesses.These establishments rely on customer count as a source of profits especially as they sell products like food and drinks, and services such as dancing and other entertainment-based gatherings. It is therefore important that these bars and clubs ensure they have a strong patronage and customer flow in order to assure that their businesses remain competitive. In observing the bar and club â€Å"scene†, there is much competition especially in a city like London. In looking at resources for these events such as TimeOut, there is always a list of bars and clubs with their respective â€Å"events†.These events may include a theme night, a special guest DJ or performer, a concert, and ot her gimmicks. It can be also observed that these events are strongly driven by sponsorships such as partnerships with relevant products and services like alcoholic drinks, fashion labels, and other lifestyle related products and brands. In this regard, when it comes to the application of events management concept in bars and clubs, it is evident that these have had some successes. This therefore elicits close inspection as to how these concepts are applied and which concepts are successful.It should be noted that due to the strong marketing element in these initiatives, these bars and clubs are also subject to what is known a product life cycle — a cycle in which a product or service may start to plateau and decline. Hence, this reflects as to why bars and clubs may have their â€Å"time†; some bars and clubs that were famous a few years ago may have already shut down or are losing customers because new concepts get introduced in the market. It can be also observed tha t certain event themes also went through their peak and lost their lusters; examples are the raves, the cream parties, and the bubble parties, among others.Hence, this shows that although generally, events management concepts work in the context of bars and clubs, they don't work all the time and are not necessarily sustainable. This thereby shows the strong association between a project and an event — something that is unique that has beginning and an end. This research therefore aims to explore the events management concept at greater depths by means of looking at the actual applications and the industry practices.As certain events tend to become â€Å"old†, the turnover of new events concepts need to be examined, especially in a market with changing preferences and values. In addition to the aspect of events concepts, the management aspect is also examined by this paper. This is especially important as the market is volatile, and the entertainment and leisure sector s tend to get easily affected by economic and market challenges. This paper examines how events actually take place and how certain strategies may need to be formulated in order to respond to challenges in resources.This therefore bring up the issues on cost management and how bars and clubs intend to profit from their events. This may then bring up certain events management concepts and applications from other event genres as applied in affairs that take place in bars and clubs. The events management industry in the UK is a million-pound industry considering the number of events held in the country, from conferences to major concerts. The industry also involves many sectors including those from the hospitality, entertainment and leisure services.This research therefore localises an exploration of events management in a specific context, and identifies the important factors that can affect the relevant businesses and establishments in this sector. Aims and Objectives In order to hav e a substantial insight on events management concepts in the context of bars and clubs establishments, this research therefore aims to achieve and implement the following:To develop a framework of evaluation on the applicability of events management concepts as integral elements to the marketing success of bars and clubs.To establish how events management applications are integral to the success of the bars and clubs sectors.To create a workable research framework as based on the assessment of actual movements and developments in the dynamics of bar and club business in the city, especially as to how the application of events management concepts make a difference to the business of the bars and clubs. This includes both primary and secondary research.To identify the factors leading to entertainment establishment success in the context of the marketing mix, with an emphasis on the promotional dimension.Based on the sourced literature, it appears that there are a few studies with rega rds to events management, especially as to how these affects bars and clubs. Because of the close nature of events with projects, and due to the function of events as marketing tools especially in this specific context of the study, much of the reviewed literature touches on the marketing aspect, the project and event management resources, and some literature touching on bars, clubs, nightlife and other entertainment establishments.Review of Literature Definitions of Events ManagementEvents management can be said to have emerged from the increasing commercialisation of popular celebrations, from big affairs such as concerts to small and private gatherings. Bowdin, et al. explained that in certain historical aspects, the increasing importance of events were noted because of the benefits they bring as enumerated through its purpose and objectives. An example noted by the authors were the emergence of the industry as encouraged by political and religious reasons; this happened in the U nited Kingdom where exhibitions became a popular event that it needed to be sustained.The approach to the sustainability of events, especially as this would lead to the formation of an industry, would then become integral to the management requirements of this practice. Across the world, the management of events would become a more formal approach in organizing festivals and other festivities. Bowdin, et al. therefore presented the following definition of events as follows (14): â€Å"[†¦] anything which happens; result; any incidence or occurrence esp (sic) a memorable one; contingency or possibility of occurrence; an item in a programme (of sports, etc.); a type of horseriding competition, often held over three days (three-day event) consisting of three sections ie dressage, cross country riding and show jumping; fortune or fate (obs); an organized activity at a particular venue, eg. for sales promotion or fundraising. † Based on these definitions, the events that fall under event management are applicable in all aspects. Basically, the last definitiion, â€Å"an organized activity at a particular venue, eg. for sales promotion or fundraising† (14) can be said to already encompass what an event is.However, it should be also noted that the fundamentals of events management also refers to the uniqueness of the event, hence, it is memorable. At the same time, an event may have many sub-events such as â€Å"items†. Last but not the least, as based on the cited definition, an event also includes contingency or possibility of occurrence. This therefore brings up the aspect of events management in which case it is not just about ensuring that the event takes place, but also the management formalises the event in a sense that it is defined by a specific strategy.As previously mentioned, an event in the events management context becomes a project; in this case, the aspects of project management is applied. It is initially important to define what a project is, and according to Bowdin, et al, (267), an event as a project â€Å"produces an asset [†¦] the asset is the ultimate deliverable of the project. The management is the planning, the organizing, leading, and controlling of the project†. Hence, based on these, Bowdin, et al. presented the definition of event management in the following (267):â€Å"The project management of events concentrates on the management process to create the event, not just what happens at the event [†¦] (it) is called the ‘overlay' as it integrates all the tasks of management. Event management is made up of a number of management areas including planning, leading, marketing, design, control and budgeting, risk management, logistics, staging and evaluation. Each of these areas continuously affect each other over the event life cycle†.Shone and Parry, furthermore, mentioned that in order for an event to be managed in a similar context, the event has to be â€Å"sp ecial†; based on this, the authors presented the following pointing out the definitions of events that are managed:Leisure events (leisure, sport recreation).Personal events (weddings, birthdays, anniversaries).Organisational events (commercial, political, charitable, sales).Cultural (ceremonial, sacred, heritage, art, folklore).The Events Management Concept and Practice Event management is therefore a discipline and a practice.There are many concepts and aspects of event management that needs to be considered especially among those who specialise in certain components of the practice. One of the common perceptions of event management is its dimension as a coordinating activities. Silvers (28) mentioned that in event coordination, the coordinators visualise, organise and synchronise the different elements of an event. In addition, in event coordination, the coordinator also identifies the purpose, scope and the program of the event by means of identifying its intent, extent, a nd content.Another important point raised by Silvers (28) is that, in agreement with the past discussions on the nature of event management as similar or related to project management, the author also further mentioned the processes involved both in the coordination and the management of events. These aspects, for instance, is through the discussion on the Project Scope (28-29):Identifying the needs and requirements of the event including the definition of its purpose and the expected outcomes.The description of the product as spelled out by the type of event.Product analysis or the identification of the components of the product.The feasibility of the product as based on the analysis of the resources.From these, the event becomes more definite through the design of a Work Breakdown Structure and Activity Schedule (29). Another important approach in event management can be considered in the perceptions of the customers, competition and the sponsors. Silvers discussed the aspect of t he consumers and the competition. According to the author, the customers make up the â€Å"marketing realm† of the event (30).Hence, it is important to identify a target segment because this helps in the design of the event, from its scope to its marketing to its implementation. Silvers also discussed the competition; for cases such as bars and clubs, any weekend night poses a great amount of competition for any establishment holding an event that night.As the author stressed, it is significant that the bar or club is aware what kind of other events that will take place in another establishment. It is therefore in the strategy of the club or bar owner, along with its hired events specialist, to determine how to best approach competition.

Advantage of Music

Advantages of music Affecting the brain waves According to studies it has been proven that your brainwaves can get stimulated with strong beats. The stimulation takes place to resonate in sync with the beat. Sharp  beats ensure sharp concentration and it can help you attain a meditative and calm state. Music and your heart rate: Due to alternations taking place in brainwaves, other bodily functions also get affected. Functions like heart rate and breathing that are controlled by the autonomic nervous system can be altered with music. Mozart effect The skills you learn through music get transferred to your communication skills, study skills and cognitive skills. According to a Harvard University study, the spatial-temporal reasoning gets enhanced when children start learning music. Such reasoning tends to improve in a temporary manner when an adult listens to a particular type of music. This study was named as the â€Å"Mozart effect† and it suggested that spatial reasoning and music have a neurological and psychological connection. Other Advantages Music therapy  is an interpersonal process in which the therapist uses music and all of its facets—physical, emotional, mental, social, aesthetic, and spiritual—to help clients to improve or maintain their health. In some instances, the clients needs are addressed directly through music; in others they are addressed through the relationships that develop between the client and therapist. Music therapy is used with individuals of all ages and with a variety of conditions, including: psychiatric disorders, medical problems, physical handicaps, sensory impairments, developmental disabilities, substance abuse, communication disorders, interpersonal problems, and aging. It is also used to: improve learning, build self-esteem, reduce stress,  support physical exercise, and facilitate a host of other health-related activities. Music Genera A  music genre  is a categorical and typological construct that identifies  musical  sounds as belonging to a particular category and type of music that can be distinguished from other types of music

Final Exam Essay Example | Topics and Well Written Essays - 1000 words - 7

Final Exam - Essay Example Though some of these values evolve to embrace the changing times and others may interpret it differently under different situation but the universal acceptance of what is right and what is wrong has given them a strong foothold to withstand the adversities of the time. Barring serious acts of omission and commission, it is increasingly becoming difficult for a person to maintain a high level of personal integrity as very often the personal values clash with the organization’s objectives and organization’s target based results. The application of ‘Ethical Business Leader’s Decision Tree’ helps to evaluate the ethical and legal dilemma of the issue at hand. In the contemporary time, the tree helps to evaluate the actions and performance outcome of the business decisions so as to ensure that the companies and business enterprises conform to the wider interests of their various stakeholders. The tree also promotes a sense of corporate social responsibility and relates the ‘standards imposed by law with those mandated as a matter of ethics’ (Ethics, Value Creation and Risk Management). As per the decision tree, the restaurant is bound to safeguard the interests of its customers by providing them with safe and edible food items. The contaminated sausages pose a threat to the well being of the customers and therefore, not only the whole shipment of the contaminated sausages be withdrawn, the seven customers who had fallen sick after eating those sausages, should also be appropriately compensated. The law also makes disclosure necessary under the ‘prevention of deceptive practices’ and Jerry and his partner must disclose that the contaminated sausages have been withdrawn from the restaurant menu. The decision tree has huge implications for all types of actions and business decisions for all stakeholders. The anxiety of George, business partner of Jerry, is also genuine because they have put a huge amount of money into

Organizational Behavior Case Study Example | Topics and Well Written Essays - 750 words

Organizational Behavior - Case Study Example Secondly Turner found that the activities of the concern lacked due organizing elements which made the organization suffer from financial and strategic crisis. Thirdly the President felt reluctant to enhance the communication activities amongst the people working in the management groups thereby restricting teamwork and sharing of resources. Fourthly owing to lack of proper communication the President failed to learn the right potential of his managerial team which thereby rendered in reducing motivation and productivity. Fifthly, Cardullo reflected a sense of adamant and destructive attitude in his dealings with subordinate team members. In addition to being rough with people, Cardullo declined to understand the potential of the advices and suggestions rend from the subordinates thus reflecting a total disregard to such. Sixthly, Cardullo owing to his shortsightedness declined to understand the advantages that the firm would receive in incorporating the new strategies produced by Tu rner but continued focusing only on the outcomes-dropping margins and financial health. Thus the President of Modern Lighting Incorporation reflected a continuing sense of being reluctant to the problems and issues faced in by the people both at the managerial and subordinate level. The President hooked on to his own ideas only and disregarded any form of communication in regards to formulating strategic decisions in regards to gaining on in margins and markets. Ineffective organization and decision making activities coupled with lack of communication and teamwork worked to enhance the failure of the corporation in regards to falling margins. Behaviors and Activities of Individuals Illustrating an Impact on the Issues An effective leader requires effective communication with the people employed in the different levels of the concern pertaining to managerial and subordinating ranks to gain potential feedbacks and suggestions. Such level of interaction would help the manager gain pote ntial information to formulate strategic decisions (Singla, 2010, p.453-454). In regards to the case Pat Cardullo is found to avoid having any form of potential communication with managerial members like Jamie Turner and other subordinate members like Tim Kelly and Ernie Dennis. Lack of proper communication thereby tends to create a rift between the people employed in different levels thereby jeopardizing productivity and motivation. Further Pat Cardullo focused on independent working rather than working based on rationalistic argumentation between people working in parallel positions or between managers and subordinates. Working based on rationalistic arguments tends to increase productivity rather than working in an independent fashion (Kreitner and Kinicki, 2008, p.359). Again Pat Cardullo is found to work on setting a managerial objective of gaining on in margins without rendering possible insights to his team about the process in accomplishing such. He is also observed to be in flexible to the ideas rendered in by subordinates and managerial team to gain on margins and dependable on short run objectives (Koontz and Weihrich, 2006, p.93). Finally Pat Cardullo is observed to promote groupism in the company through using Julie Chin in gaining information about activities of Janie Turner. The extent of groupism tends to create distortion in organizational relationships

APA Assignment Essay Example | Topics and Well Written Essays - 250 words - 1

APA Assignment - Essay Example gn trail† (2012, p.1).   The campaigns in America shocked even the players themselves with Obama decrying the negative onslaughts by Romney, who kept insisting on the significance of elevating the debate. When American voters were asked to comment on their take on the negative ads, their views were divided. The interview by ABC news showed that some voters argued that negativity can not be avoided because it works in politics. Others thought that while the campaigns are awash with negativity, aimed at persuading them, they hated this daylight bashing on televisions. One of the interviewees from Orlando, Julie Petosa, was concerned about the escalating tone and resigned â€Å"I don’t know how we’re going to live through three more months of it† (2012, p.1). An analysis by Kantar Media/CMAG data analyzed that three quarters of the $332 million channeled on TV advertising went towards negative ads. Many voters reasoned that although negative attacks vary in intensity and they wished they could avoid listening to them so as to maintain positive

Shri Ram Restaurant - Operations Management Essay

Shri Ram Restaurant - Operations Management - Essay Example Sometimes the customers have been quoted saying that, the services are slow and the rooms squeezed and that people should only go there when they are not in a hurry or are craving for South Indian foods. They have continuously complained that the decor is tacky and the lighting very poor (tripadvisor, 2013). Although the restaurant is well furnished and well equipped with Colourful painted walls, such comments from customers should be seriously treated taking into account that ‘the customer is always right’. Such problems have been causing slow growth of the business due to low customer turnover. To deal with these challenges, Shri Ram Restaurant needs to identify the areas with discrepancies and come up with proper solutions. The main issues that need to be handled are; inventory and capacity management, supply chain management, risk management, lean and waste management, demand forecasting and queuing calculations, quality models, and global and international issues. I n order to complete the customer’s requirements, the restaurant should manage the inventory effectively. Managing finances by use of database is very crucial for effective and accurate use of funds. Quality management remains the key point that forms basis for the business’s main stay and a pacesetter for steadfast growth and expansion.According to Laird and McCutcheon (2002), risk management is the integrated loom to the management of the constant reduction of risks to environment assets, production and people in the industrial setting... Purpose of Case Study The purpose of the study is to better the services of the restaurant through improvement of customers and staff management and production processes. Sometimes the customers have been quoted saying that, the services are slow and the rooms squeezed and that people should only go there when they are not in a hurry or are craving for South Indian foods. They have continuously complained that the decor is tacky and the lighting very poor (tripadvisor, 2013). Although the restaurant is well furnished and well equipped with Colourful painted walls, such comments from customers should be seriously treated taking into account that ‘the customer is always right’. Such problems have been causing slow growth of the business due to low customer turnover. To deal with these challenges, Shri Ram Restaurant needs to identify the areas with discrepancies and come up with proper solutions. The main issues that need to be handled are; inventory and capacity managemen t, supply chain management, risk management, lean and waste management, demand forecasting and queuing calculations, quality models, and global and international issues. In order to complete the customer’s requirements, the restaurant should manage the inventory effectively. Managing finances by use of database is very crucial for effective and accurate use of funds. Quality management remains the key point that forms basis for the business’s main stay and a pacesetter for steadfast growth and expansion. Risk Management According to Laird and McCutcheon (2002), risk management is the integrated loom to the management of the constant reduction of risks to environment assets, production and people in the industrial setting. Chandler (2003)

Gene Patenting Essay Example | Topics and Well Written Essays - 1250 words

Gene Patenting - Essay Example Expressed sequence tags (ESTs) with 300 to 500 base gene fragments, represent about only 10 to 30% of the average cDNA. cDNA is a laboratory synthesized DNA that contains only exons in their fragment. These allow the genetic researchers to limit their research to only information containing gene fragments. Patenting of gene fragments has sparked controversy. This is because researchers feel that allowing many patents on gene fragments of same genome adds up to costs to the researcher who is interested in examining the whole genome. The researcher will not only have to pay to each patent holder in order to get an opportunity to study each gene fragment, the researcher will also have to pay the people he has hired to study different patented genes and determine which genes are applicable for his research. Variation in DNA sequences when a single nucleotide in the gene is altered is known as single nucleotide polymorphism (SNPs). For instance, SNP might alter a DNA sequence GATCAATA to GAACAATA. Along the human genome, SNPs occur after every 100 to 1000 bases. They can occur in both coding part of the gene as well as non-coding part of the gene. Normally, SNPs have no affect on function of cells, but researchers believe that some SNPs can make people more likely to contract a disease or affect their response to a drug. Difference in genomic sequences influences how humans respond to different diseases, environmental dangers like that of viruses, bacteria, chemicals and toxins and drug therapies. These variations make SNPs of great importance for making researches in field of biomedical and for developing different pharmaceutical products. Researchers believe that SNPs will help them identify the affects of different genes that contribute towards complicated diseases like diabetes, cancer and mental illness. In conventional ways of hunting genes, association between genes and diseases is difficult to make because an altered gene makes a very small contribution towards the disease. U.K Wellcome Trust philanthropy and ten big pharmaceutical companies in 1999, established a non-profit organization which would find about 300,000 common SNPs. The foundation then planned to patent all the SNPs found so that they could prevent others from patenting the same information. The information on SNPs found by th e consortium is freely available to researchers. Production of human embryos or cloning embryos for use in research is known as 'embryo cloning'. This process clones human embryos in laboratory so that stem cells can be harvested from them and used to study human diseases and development. Stem cells are of great potential to researchers because they can be used to generate any type of specialized cell in the body. Genetically modified organisms and cell lines are patentable material. Patents for cell lines from monkeys and other organisms have already been issued. Thus, based on previous court rulings, embryonic stem cells are patentable. Many controversies have developed regarding the patentability of human embryonic stem cells. The major controversy is that patents for human cell lines and cloning violate the principle of owning human beings. In the US, patents are granted according to a set technical criterion. Ethical issues have not yet influenced this process but it is yet to be seen how stem cell debate change this. Various research groups are patenting